THE BUSINESS OF ARCHITECTURAL PHOTOGRAPHY

THE BUSINESS OF ARCHITECTURAL PHOTOGRAPHY

An ASMP Los Angeles event

With Steve Whittaker


Architectural photography - from marketing to answering the phone to
assignment to delivery.

Topics include:

Lighting small and large spaces.

Contractual issues, estimating, licensing, copyright.

Project coordination, including dealing with assistants.

Marketing strategies, and keeping your "brand" fresh.

Client issues; including award competitions and negative terms and
conditions.

How to identify the client's needs, and how to seamlessly blend them
with the photographer's needs.

How to pack for travel.

How to deal with "buyout" requests and stock sales.

Permits, city officials, shooting on the street, and releases.


Based in the San Francisco Bay Area, and coming from a background of
advertising and graphic design, Whittaker Photography was started in
1980. Steve specializes in architecture, interiors, and aerials. He
shoots for architects, designers, developers, ad agencies, and
editorial clients.

See Steve's work here: http://whittpho.com/


REGISTER HERE: http://asmpla090324.eventbrite.com/


ASMP Members - $10 in advance, $15 at the door.
Students (with ID ) - $5 in advance, $10 at the door.
Affiliate Organization Members - $15 in advance, $20 at the door.
Non-Members: $20 in advance - $25 at the door.


TUESDAY, MARCH 24, 2009

TIME: 7:00 PM (doors open at 6:30 PM)

LOCATION:

Writers Boot Camp
Bergamot Station Arts Center
2525 Michigan Ave.,
Bldg. i
Santa Monica, CA 90404

From the 10 Freeway, exit at Cloverfield,
go North - or right on Cloverfield.
At the first light/intersection
go right onto Michigan, follow until it ends
(a few hundred yards), and
make a left into the Bergamot Station lot
(you won't have a choice).

There is a map in front of the first buildings you'll see in front of
you.

OR, click here for maps (Building i is the only one without its
letter on the map - but it's next to Building H):

http://www.bergamotstation.com/map.html

If you haven't been to Bergamot Station, come early and
check out a fabulous group of galleries - including
photography galleries.